Tuesday 12 April 2011

Focus On .01: MCFLY

MCFLY: The Nation's Favourite Boy Band Who Aren't Actually A Boy Band
For almost 8 years, it has annoyed me, and probably the band themselves that they are misconceived as a manufactured boy band.
McFly play their own instruments, boy bands don't.
McFly write their own songs, boy bands don't.
McFly found each other through adverts in the NME, boy bands most certainly didn't.

McFly are more similar to Led Zeppelin, Oasis and The Beatles than they are to 5ive, Backstreet Boys and Boyzone, so why, after 7 years at the top of the charts, do people still see McFly as a boy band?

Maybe it's the thousands of screaming girls at their gigs. (Like The Beatles had)
Maybe it's the unashamedly good looks. (Like The Beatles had)
Maybe it's the CATCHY POP SONGS about girls. (LIKE THE BEATLES HAD)


Maybe after all this time, McFly are finally ready to break the shackles of the 'BOYBAND tag', and take their hits galactical.

No-one can deny that since April 2004, they have had a string of hits long enough to strangle every small-minded Guardian reviewer.

And now, with the release of their latest album, the synth-driven 'Above The Noise', they have finally found a sound that resonates through ear drums of every demographic ever invented.

Flash back to 2004, the release of 'Five Colours In Her Hair', and McFly were all over the covers of Smash Hits and Top Of The Pops and the world was ready for the next big boyband. (Who will have one album, and then disappear off into obscurity.)

The music industry was full of bubblegum pop music until this release, and suddenly i could see a change coming. Yes, this is still pop music. But they're playing their own instruments. And this was only the start.

McFly followed this with the release of three more hit singles from their debut album 'Room On The 3rd Floor', an album that almost seemed like a reincarnation of early Beatles and The Beach Boys. 'Obviously', 'That Girl' and 'Room On The 3rd Floor' all went on to hit top 5 in the UK Top 40.

By December 2004, the first album campaign was all but over when Comic Relief approached them about recording the official charity single for 2005.
'All About You' went on to become McFly's biggest hit to date, charging into the charts at number one, coupled with a cover of 'You've Got A Friend'.
This acoustic singalong track showed the music world that McFly were a lot more than a simple pop band, and that Tom Fletcher was an incredible song writer.

After the release of 'All About You', McFly had to start thinking about that 'difficult' second album. Would they continue their pop domination with uptempo songs about girls?

No. they'll go completely the opposite way and create a masterpiece.
'Wonderland' turns out to be a much darker album, tackling subject matter such as suicide (She Falls Asleep), nucular disasters (I Wanna Hold You), the rougher side of relationships (Too Close For Comfort, I'll Be OK) and mid-life crisis (The Ballad Of Paul K).


They even (maybe sub-consciously), began their trend of slyly linking their albums. 'All About You' was  a track from 'Wonderland' that kept the style and subject matter of 'ROTTF', whilst slowing everything down to match the 'Wonderland' way of life.
Also, the link for their forthcoming third record was 'Memory Lane', maybe too poppy for 'Wonderland', but would've fit perfectly amongst the 'Motion In The Ocean' crowd. More of their 'linking' later on.
By Christmas 2005, McFly had completely brushed aside the worries of a difficult second album and were going from strength to strength. They had just finished their first of many Arena Tours, covering Green Day and collaborating with The Who in the process.

The band had (according to the press) gone emo. So where next? A Panic! At The Disco covers album?

No. McFly were going to go Surf-Pop again.
2005 ended with Tom dying his hair black, Danny's fringe growing longer than his nose, Harry's 'Travis Barker Mohawk', and Dougie's black shirt and tie.
The next time we saw them in 2006, Tom has short spikey bleach blonde hair, Danny had lost his straighteners and suddenly has a perm, Harry's toned it down a bit, and Dougie looks like he's been living on an Australian beach for the past year.


McFly were switching things up again, releasing the 'surf-rock opera' record 'Motion In The Ocean'. Comic Relief approach them again for the official Sport Relief single, McFly ablige with 'Please, Please', the world suddenly starts singing 'Oooh, ooh, ooh, ooooooh', when they release the 'guilty pleasure' that is 'Star Girl', and 'Transylvania', Dougie's first outing as lead vocalist hits number one to round off the campaign.

Their linking continues, this time with 'Home Is Where The Heart Is', if only they'd written it earlier, it could've been swapped with 'Memory Lane' for a brilliant ending to a brilliant album.

McFly were improving and improving and improving. Constantly getting better and better and nothing was going to stop them.

But suddenly, McFly's label 'Universal/Island', sprung the news upon them that their next record would be a 'Greatest Hits' collection.
Visibly outraged by this, Tom and Harry in particular, took every opportunity to say that the 'Greatest Hits' was NOT their idea and that they weren't particularly interested in it.

'The Heart Never Lies', probably one of the best songs McFly have ever written was released to promote the collection and became the highlight of their first festival appearance at V2007. (Despite being without Tom).



The Greatest Hits argument came to a head in late 2007 when it was announced that McFly were leaving their record label and going it alone.

2008's 'Radio:Active' again changed the style of McFly as everything suddenly got a bit heavier. Lead single 'One For The Radio' was written about the troubles of being a 'boyband who aren't actually a boy band'. 'Lies', 'Do Ya' and 'Falling in Love' followed. This album saw McFly toy with heavy metal on 'Corrupted', and to produce their own interpretation of Blink's 'Stay Together For The Kids' in POV.



Again, I was forced to question the decision of single choices.
2004's 'ROTTF' was the only album which actually spawned the right choice of singles, in my opinion. The right choice to let the general public see the best of the album, and to introduce various different sides of McFly.

'Wonderland's single choices should've been 'She Falls Asleep' and 'Too Close For Comfort' over 'Ultraviolet' and 'I'll Be OK'.
'Motion In The Ocean' should've showcased 'We Are The Young' and 'Bubblewrap' over 'Friday Night' and 'Please, Please'.
And finally, 'Radio:Active' should've released the faux metal 'Corrupted' and fan favourite 'Down Goes Another One' to the world, over 'One For The Radio' and 'Do Ya'.


The Radio:Active era saw McFly embrace the opportunity of being able to do anything they want, and travel around the world for the first time.
However, sales of the singles and the album itself proved that guitar music is officially dying a death. McFly need to do something radical to keep up.

McFly relocate to America for the most part of 2009 and early 2010 to work on what is to become their finest album to date, 'Above The Noise'.
They work with R'n'B producer Dallas Austin, who has worked with Michael Jackson and Madonna in the past, amongst others.


But this wasn't going to be a straight forward album campaign.
McFly launched their revolutionary new website 'Super City' in November 2010, designed to bring the fans closer to the band and forming a McFly social network for the fans to meet.
The servers crashed as worldwide demand was much more than they were expecting.
McFly had suddenly gone OUT OF THIS WORLD.

The first release from 'Above The Noise' was the synth-heavy 'Party Girl', which opened McFly up to a whole new crowd, and suddenly, they were on dancefloors all over the world.



'Shine A Light', a collaboration with Taio Cruz, was next, and finally, the MEGA SMASH that they'd been waiting for. Okay, it wasn't a number one, but it was in the top 40 for 13 weeks, and narrowly missed out on becoming McFly's biggest selling single to date to 'All About You'.

'Above The Noise' was then released and showed McFly in a whole new light. They dropped their guitars for synths, they swapped their fringes for quiffs, and swapped their young fans, for, well everybody.

In seven years, McFly have grown from boys to men, via emo, surfers and rockers.

Here's to the next seven years.

What I'll Blog, and When

Thought up a little timetable for my blogs.
Will strive to keep up with it as much as i can!

Tuesday; Focus On...
On Tuesdays i'll be focusing on one artist in particular, looking at their career so far and looking into the future.

Wednesday; New Music Wednesday
Self-explanitory, i'll be introducing you to the latest cuts of music rocking my world.

Thursday; 1000 Albums You Have To Hear!
I'll be discussing my favourite albums of all time, advising you to the biggest and the best in the industry.

Friday; All work, no play
A break from the non-stop music blogs, and a chance to reveal what life is really like working in retail.

Sunday; Top 20 Of The Week
A quick rundown of my top 20 songs of this week

Monday; Release Day
A Look at what the music world is releasing Singles and Albums-wise

Of course, when i can, there will be more blogs about anything and everything!

Inside My Membrane

So, let's give you a taste of who i am.
These are my top 10 songs of the moment for Tuesday 12th April.
As of Sunday, i'll be producing a top 10 for the week, every week, but this is just something to let you inside my mind!

10. The View 'Grace'
After a disappointing second album ('Which Bitch?'), in which the bitch really did take over, i don't think anyone was expecting to hear much more from Scotland's saviours of guitar music post-Franz. However, 'Grace' is a welcome return to form, mashing the loudness of 'Wasted Little DJs' with some incredibly catchy lyrics, revolving around an argument with a lady. (Which i feel is always the best subject for a song!).
'I'm a sober boy, and you're a lonely girl.' - Ironic from mass-drug taker Kyle Falconer!

09. Noah and the Whale 'Tonight's The Kind Of Night'
Noah and the Whale are another band that really fell off everybody's radar with the release of their second album 'The First Days of Spring', but again, like The View, they have well and truly returned to form on the new record 'Last Night On Earth', and particularly this summer anthem in the making, 'Tonight's The Kind Of Night'.
They burst onto the scene in early 2008 with the incredibly catchy folk-rock song 'The Shape Of My Heart', and took the radios by storm with the release of 'Five Years Time', catapulting them into the big time. 
However, less than a year later, backing vocalist Laura Marling (more on her very soon!), split with lead vocalist Charlie, and the result was an orchestral-driven second record, focusing on lost relationships and death, without the beautiful tones of Marling backing Charlie's deep voice.
After a two-year break, they are back with an electric guitar (for the first time in their career) and a new assault on the charts. After the success of 'L.I.F.E.G.O.E.S.O.N.', they had to follow it up with another huge hit, and with 'Tonight...', i feel they've well and truly got that sorted.

08. Foo Fighters 'Rope (Deadmau5 remix)'
Foo Fighters, arguably the biggest rock band in the world.
Deadmau5, undeniably the greatest DJ on the earth.
Put them together, and you get this incredible dub of the Foo's first single from forthcoming album 'Wasting Light'.
The way Joel takes the vocals from 'Rope' and completely refigures the instrumental section just blows my mind every time i hear it.

07. Yuck 'Get Away'
The first i heard of Yuck was back in 2007 when Cajun Dance Party played a 'new song from our next album' called 'Georgia'. Three years later, and CDP have split, with three of the five members forming Yuck and releasing their first single 'Georgia / Rubber'.
It was a big underground hit, regularly on the turntables of many an indie DJ, however never really broke through into the big time.
2011 hits, and the BBC's annual 'Sound Of...' poll is released, and there they are, perched mid table amongst the likes of Jessie J, James Blake and Katy B.
This is undoubtedly their breakthrough hit after being added to Radio 1's B-List, and being bigged up by F-Cot and Zane almost every breath.
'Get Away' is unfortunately the poppiest thing Yuck has done, and will probably be their first and last big smash, but hey ho, everyone deserves their 15 minutes.

06. Panic! At The Disco 'The Ballad Of Mona Lisa'
Anyone who knows me well enough will know that i'm a massive fan of this band, and have been since day one, however i'm slightly disappointed that they haven't continued their infatuation for Sgt.Pepper-era Beatles, showcased on sophomore record 'Pretty.Odd'.
But i suppose i'm in the minority of fans wanting to hear a 'Folking Around Pt.2', as the majority would much prefer a 'Lying Is The Most Fun...' sequel.
Despite my reservations, this is Panic! doing what they do best. Creating a pop song with so many twists and turns, it'd fall off the hi-fi if it could.

05. LMFAO 'Party Rock Anthem'
LMFAO, in my opinion are one of the most under rated hiphop/dance acts in the world. They have been the production group of so many hits over the past couple of years. Most notably for Chuckie's hit 'Let The Bass Kick In Miami Girl', which was originally LMFAO's track 'Miami Bitch'. 
However, i think 2011 is their time to shine.
They've created a tune ready for dancefloors, fields, car stereos and dancing classes to name a few suitable locations.
The money moment for me is the drop into 'Everyday I'm Shufflin....', followed by a craaaaazy beat!

04. Katy B 'Broken Record'
I'm sorry Sian, but i'm slowly falling in love with this lady. Absolutely everything i've heard from her so far has been absolutely incredible. 
One of the first dance records i bought was The Count and Sinden's 'MEGAMEGAMEGA', and my standout track on there was a song called 'Hold Me', featuring a girl with an immense voice called Baby Katy.
And the next i heard from her was her collaborations with Magnetic Man, ('Perfect Stranger' and 'Crossover') and since then i have been dying with excitement to hear her solo stuff.
So obviously when i heard 'Katy On A Mission', i nearly jizzed.
This was the sound of dubstep, fused with trance, with a distinct bit of bubblegum pop, designed to bring dubstep to the masses slowly but gently. 

03. Travis Barker feat. Cypress Hill 'The Beat Goes On'
The highlight from Travis' long awaited debut album 'Give A Drummer Some', is this collaboration with old-school hip hop superstars Cypress Hill. I saw both of these artists at Leeds 2010, as rumours were just beginning to circulate about their collaboration, and i was one of many hoping for a live performance of this track. We didn't get it, but we did get a hint. Eric Bobo was wearing a t-shirt with the slogan 'CAN A DRUMMER GET SOME?'. 8 months later, and it all makes sense.

02. Wretch 32 feat. Example (with a touch of The Stone Roses) 'Unorthodox (Distance Remix)'
Wretro Boy has freshened up the UK grime scene, with a touch of class recently, and has done exactly what Dizzee Rascal didn't.
32 has hit the mainstream, with an element of pop, but is still 100% grime.
(Unlike the Rascal, who unashamedly wore a Shark suit, repeated 'Bonkers' over and over... and over.. then collaborated with James Corden and Shakira, before erm, disappearing.)
But yeah, Wretch 32 had a big job following up the smash that was 'Traktor', but you can't really go wrong when you've got a sample of one of the biggest british songs of all time, and a rapper/singer (Example) who's career has only ever been on the up since the release of his mixtape 'The Credit Munch'.
When you throw in dubstep DJ 'Distance', you've got a ready made dancefloor smash.

01. The Strokes 'Macchu Picchu'
The Strokes are back.
They have an album called 'Angles'.
You must get it.
I have no other words to describe my incredible love for this band.
Never heard?
Here's what you need to know:

Tonight, Ladies and Gentlemen; a quick introduction

I'm Ad Roberts, i'm 20 and i have an unbelievable passion and love for music. I work for McColls in Holmes Chapel, earning a fair wage to pay for my addiction (to the arts of course).

I also make dark electro music under the moniker 'ADMRBTS'. I have recently finished recording my debut album 'Lightbulbs and Handguns', with production help from my dear friend Ben Carland, who has previously worked with The XX, Fake Blood, Bolt Action Five and The Rapture.

Throughout my blog I'll be covering the latest music and tunes rocking my world and also letting you in to a few secrets of the workplace, that may interest you too.

So let's enjoy this ride together guys, and i'll see you on the other side.